C Square Partners with ABHI to Deliver a Revolutionary Customer Experience Powered by Genesys Cloud

C Square, a leading provider of cloud-based customer experience solutions, today announced a strategic partnership withABHI, a pioneering fintech company at the forefront of the embedded finance revolution. This collaboration aims to transform...

Mar 31, 2026 - 10:38
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C Square, a leading provider of cloud-based customer experience solutions, today announced a strategic partnership withABHI, a pioneering fintech company at the forefront of the embedded finance revolution. This collaboration aims to transform customer interactions within the fintech sector by deploying the Genesys Cloud contact center solution. C Square, an established entity in Pakistan’s IT landscape, has a proven track record of empowering businesses with advanced technology solutions. ABHI Pvt. Ltd. has made significant strides in the financial sector, offering a suite of services including Earned Wage Access, Payroll Solutions, and SME Financing. The partnership between C Square and ABHI represents a powerful fusion of expertise, set to redefine customer experience within the dynamic fintech industry. By leveraging Genesys Cloud’s robust capabilities, ABHI will dismantle communication silos and establish a unified platform for all customer interactions. This integration will enable agents to anticipate customer needs, address inquiries proactively, orchestrate solutions, and ensure seamless resolutions across various channels. The scalability of Genesys Cloud will further enhance ABHI’s ability to manage growing customer demands while maintaining the highest compliance standards. Genesys Cloud offers a unique set of features specifically tailored to the fintech industry, including: C Square andABHIare dedicated to fostering a customer-centric future in the fintech landscape. This partnership marks a significant step towards achieving this vision, ensuring that ABHI’s customers receive exceptional service at every touchpoint. “We’re not just providing a solution; we’re delivering a revolution,” said Ahsan Maskhoor, CEO of C Square. “We are confident that the implementation of Genesys will elevate our customer service capabilities to new heights,” added Ali Ladhubhai, COO and Co-Founder ofABHI. C Squareis a leading provider of innovative technology solutions. With a team of experienced professionals and a dedication to customer satisfaction, C Square helps organizations harness the power of technology to drive success.

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