Bank AL Habib Partners with C Square and wAI Industries to Launch Pakistan’s First AI-Powered Contact Center Ecosystem

In a groundbreaking step toward intelligent banking, Bank AL Habib has partnered with C Square andwAI Industriesto implement a next-generation customer experience (CX) transformation. The initiative is powered by Genesys Engage and Alara Conversational AI Agents, marking the first AI-driven contact center ecosystem in Pakistan. At the core of this transformation is a unified CX platform—Genesys Engage, delivered by C Square – that ensures seamless, omnichannel customer engagement with enterprise-grade reliability. Augmenting this with real-time automation, Alara AI Agents from wAI Industries provide natural, human-like interactions for routine banking services. To further fortify thissecure digitalecosystem, VB Verify’s voice biometrics enable fast, frictionless customer authentication. “This partnership reflects Bank AL Habib’s bold vision to leadPakistan’s digitalbanking evolution. With AI-first experiences becoming the standard, we are proud to support this shift with the region’s most advanced CX and automation technologies,” said Ahsan Mashkoor, CEO of C Square. “At Bank AL Habib, we are committed to enhancing the customer journey through technology. The Contact Center remains a vital pillar of customer trust, and thiscollaboration marks a key milestone in our digital transformation. By introducing Pakistan’s first AI-powered Contact Center ecosystem, we are placing intelligent automation and secure, human-like AI experiences at the core of customer engagement—defining a new standard for banking interactions.” – Syed Zafar Ali Zaidi (Chief Digital & Marketing Officer, Bank AL Habib) This collaboration sets a new precedent in Pakistan’s financial services industry, showcasing how AI and human agents can co-orchestrate high-value, scalable, and secure customer experiences. Bank AL Habib is redefining what a modern contact center can achieve through the strategic use of artificial intelligence. C Square’s role as the technology integrator, combined with wAI Industries’ innovation in conversational AI, reflects a shared commitment todriving digital excellence across the banking sector.