AdalFi appoints senior leaders to power digital lending from Pakistan to MEA

AdalFihas announced two senior appointments that signal aggressive growth from Pakistan into wider MEA markets. The company has hired Ian Read as Head of Credit Excellence and Emre Unlusoy as Head of Sales for MEA. The move aligns with rising demand for modern credit infrastructure as banks in Pakistan pursue faster digital onboarding and stronger portfolio health. Read brings more than three decades of experience building risk capabilities for banks in 50+ countries. His leadership at FICO, SIMAH, Qarar and Experian gives AdalFi deep operational perspective on underwriting in complex markets. After pressure testing AdalFi’s risk models, his conclusion was direct. The platform represents a new frontier in digital lending. As Head of Credit Excellence he will steward model quality, embed customer advocacy and translate analytics into outcomes partners can measure. Unlusoy joins with two decades in enterprise sales across software and financial services. He helped banks in Turkey, KSA and the UAE adopt advanced decisioning and digital lending programs while at FICO, Provenir, SAS, Experian and VeriPark. At AdalFi he will lead MEA sales, deepen executive relationships and guide institutions from pilot to production with speed and clear ROI. For Pakistan’s banking sector the combination matters. Credit Excellence meets commercial execution. Read sharpens underwriting so approvals are faster and fair. Unlusoy scales adoption with a practical go-to-market motion that fits bank realities. The result is better risk selection, faster time to yes and healthier portfolios. For consumers and SMEs it means transparent access to credit that matches cash flow. AdalFi’s platform today powers instant lending journeys that eliminate manual steps and reduce time-to-cash. With Credit Excellence formalized and MEA sales leadership in place, the company is doubling down on three things partners value most. Data-driven risk models, rapid integration and measurable growth. The timing is intentional as banks in Pakistan accelerate digitization and look to export proven models across the region. These appointments also signal international momentum. AdalFi is expanding into new markets, strengthening partnerships and taking its technology to a wider set of institutions. For banks evaluating digital lending platforms the message is clear. AdalFi is building a category-defining stack where excellence in risk meets disciplined execution.